Useful Resources & Best Tips for SaaS SEOs

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Natalia Toth

FEBRUARY 26, 2025

Navigating the world of SaaS SEO can be a rollercoaster ride, we know this from personal experience. With ever-evolving algorithms and fierce competition, you may feel lost and desperate at times.

But don’t worry — there’s a wealth of resources and expert insights out there to help you cut through the noise!

In this article, you'll find our most useful resources, interviews, and hacks specifically tailored for SaaS SEOs.

Getting Started: The SaaS SEO Checklist

First things first—before you start tweaking and optimizing, you need a solid game plan.

Our SaaS SEO Checklist is your go-to guide for all the essentials you need to cover. From keyword research to on-page tweaks, this checklist has everything you need to get your site in tip-top shape.

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Let’s talk backlinks—these little gems are crucial for SEO success. Here’s a treasure trove of resources to help you score some high-quality links.

See the twelve best SaaS link-building strategies to boost your SaaS site's visibility without breaking the bank, with examples from the real world. Plus, see what seven common mistakes you'd better avoid.

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Struggling to land high-authority backlinks for your SaaS? Learn the 7 key signs of a truly authoritative website, the red flags to watch out for, the four best link-building tactics, and the secret hack on finding amazing backlink partners without headache.

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If link-building seems like an endless battle, in this post, you'll find seven easy link-building tips that you can apply right away - based on our own and a few SEO pros' experience.

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Found ideal spots for your backlinks? The next goal is to reach out to the site editor and convince them to add your link. We've assembled 14 examples of the best outreach messages that help you land backlinks - based on our users' experience.

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Tool Reviews & Recommendations

Having the right tools in your SEO toolkit can make a world of difference. Check out our top picks for the best SEO tools out there.

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Finding a worthy link-building solution can be an endeavour. In this blog post, we analyzed nine best, trustworthy link-building tools in the market that help you score links from trusted sites.

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AI-powered SEO tools can help you rank higher, create optimized content faster, and streamline your workflow. Check out our top picks for 2025 and find the best AI tools to boost your search visibility.

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AI is more and more used in link-building, too - all to make this (often painful) activity easier and more enjoyable. Check out our thoughts on 4 AI link-building software tools in this blog post.

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So, you've built some amazing backlinks from relevant websites. But how do you know if your link-building efforts are paying off? What changes should you look for in the first place?

In this blog post, we gather 5 essential metrics that help you assess the success of your link-building campaigns - and make tweaks whenever needed.

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In this 5-step guide, we show how you can measure and quantify the impact of your backlinks in Google Analytics 4.

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Sometimes, seeing is believing! Here are 5 SaaS Sites that Got Link-Building Right. Check out their strategies and get inspired to apply some of their tactics to your own campaigns.

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Link-building for SaaS doesn't have to eat up all of your energy.

Ranking Raccoon is here to take the unnecessary struggle out of your link-building campaigns. It’s a spam-free link-building networking platform that connects you directly with credible site admins in SaaS, eCommerce, and 50 more niches. All you have to do is add your site's URL. After approval, our AI recommends the best backlink partners based on topics and authority. You can then find pages by keywords and send a link request in a few clicks.

Try it for free today - we'd love to give you a warm welcome!

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Natalia Toth

Head of Marketing
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