17 Best SaaS SEO Tools You Can’t Miss in 2025 (Free & Paid)

You know that SEO is vital for growing your SaaS business.

But it might seem intimidating, slow, and expensive, especially for smaller companies.

Thankfully, there are plenty of powerful, budget-friendly (or even free!) SEO tools that can help your SaaS company scale by driving organic traffic, improving conversion rates, and building up your brand awareness.

We analyzed dozens of SEO products - from market leaders to promising niche tools - so you don’t have to. Let’s take a look at the best ones!

Google’s Free SEO Powerhouses

Google offers some incredible tools at no cost. If you haven’t set these up yet, now’s the time!

1. Google Analytics – Track What’s Working (and What’s Not)

Google Analytics is a must-have tool for understanding where your website traffic is coming from and how users interact with your site.

GA4 helps you answer many questions about your SEO performance, such as the volume of organic traffic

With GA4, you can dive into Traffic Acquisition reports to see which channels drive organic traffic. You can also check which external sites are linking to you and measure key events, like signups and purchases.

• Best use for SaaS: Perfect for tracking the behavior of users who came via organic search.
• Cost: Free!

2. Google Search Console – Get More Visibility on Google

Another must-have free tool for any SEO. Google Search Console helps you see how your site performs in Google search results over time, fix technical SEO issues, and track keyword rankings.

GSC is the basic tool that gives insights into your performance in Google search

• Best use for SaaS: Use the Performance Report to spot which keywords drive traffic. The Coverage Report highlights any indexing issues stopping Google from crawling your pages.
• Bonus tip: The URL Inspection Tool lets you speed up the indexing of new pages (great for fresh blog posts and feature launches!).
• Cost: Free!

3. Google Business Profile – A Must for Localized SaaS Companies

If you have a physical office or target specific locations, this tool is gold. It helps you show up in Google Maps and local search results.

If you want to build up local presence, Google Business Profile should be in your toolkit

• Best use for SaaS: If you offer local meetups, consultations, or region-specific services, optimize your profile with updates, reviews, and Q&A.
• Bonus tip: Encourage customer reviews - because users trust other users most.
• Cost: Free!

4. Google Trends – Find Hot Topics to Rank For

Google Trends shows what people are searching for right now, and how search trends evolved over time. Great for content planning!

Google Trends shows you what people in your target markets are looking for right now

• Best use for SaaS: Spot trending industry topics and create blog content around them before competitors do.
• Bonus tip: Compare search interest in different countries to tailor your global SEO strategy.
• Cost: Free!

All-in-one SEO Platforms

These tools aren’t free, but they pack the most SEO functionality without costing a fortune.

5. Ahrefs - All-in-One SEO Platform

Ahrefs is a powerful SEO suite known for its robust keyword research and backlink analysis features.

Ahrefs is truly a comprehensive SEO tool which can also be used by small companies

• Why it’s great: Ahrefs helps you find the best keywords, audit your site for technical issues, track your rankings, and analyze competitor strategies. It also has an extensive Academy with free SEO courses.
• Best use for SaaS: Great for tracking backlinks, optimizing content, and understanding competitor SEO strategies.
• Cost: Free Webmaster Tools available. Paid plans start at $29/month.

6. Semrush - For Full-Stack SEO Overview

Semrush is another top-tier SEO tool that provides deep keyword research, site audits, and backlink tracking.

Semrush is just as capable as Ahrefs, though it takes time to get used to the interface

It includes keyword research, rank tracking, backlink analysis, and even a Local SEO toolkit. The educational resources and tutorials make it easier to get started.

• Best use for SaaS: Perfect for companies ready to scale their SEO and analyze competitors in detail.
• Cost: Free version with limited capabilities. Paid plans start at $139.95/month.

7. SE Ranking - Versatile and Credible

Although SE Ranking’s homepage says it’s an “agency-tailored SEO software”, the platform will be useful to SaaS and other industries alike.

SE Ranking boasts a huge spectrum of SEO capabilities to help you improve your website. The main features are: Competitive research, Backlink checker, Backlink Gap Analyzer, Keyword Research, and Website Audit.

SE Ranking is very similar to Ahrefs ans Semrush in capabilities, but with a bit less overwhelming design

• Best use for SaaS: Useful for content ideation, checking website health, and monitoring progress - in short, useful for most SEO tasks.
• Cost: SE Ranking offers a free trial for 14 days, which you can use for up to 5 websites. Then, there are three options starting from 59 EUR/month.

Technical and On-Page SEO tools

Technical and on-page SEO is like basic hygiene for any site.

When executed well, it improves user experience and eventually gets you more content engagement, leads, and customers.

These tools help you nail technical & on-page SEO and make users love your site.

8. Screaming Frog - Powerful Technical SEO Audit Tool

Screaming Frog is a website crawler that helps identify technical SEO issues that may be hurting your rankings.

You can benefit from a lot of Screaming Frog features for free

• Why it’s great: It detects broken links, analyzes metadata, finds duplicate content, and helps optimize your URL structure.
• Best use for SaaS: Ideal for companies looking to improve site speed, fix errors, and optimize on-page SEO.
• Cost: Free for up to 500 URLs. To crawl more and benefit from advanced features, you can subscribe for $259/yr.

9. Yoast SEO – WordPress SEO Made Easy

If your SaaS blog runs on WordPress, the Yoast SEO plugin helps optimize your content without deep SEO knowledge. It provides real-time feedback on keywords, meta descriptions, headings, and readability as you write.

Beyond content, it automates sitemaps, manages canonical tags, and optimizes breadcrumbs for better technical SEO. The premium version adds internal linking suggestions and a redirect manager to prevent broken links.

You can opt for the basic or more advanced Yoast plugins, depending on your business needs

• Best use for SaaS: Perfect for content marketers who want an SEO checklist inside WordPress.
• Cost: Free version available; premium starts at $99/year.

10. Surfer SEO – AI-Powered On-Page Optimization

Some SEOs call Surfer the best tool for content optimization. And that's for a reason.

Surfer helps you write content that ranks by comparing your page to top-ranking competitors. It analyzes keyword usage, headings, paragraph length, and more to suggest real-time edits while you write.

Surfer caters to companies with different budgets, including small companies

The Content Editor is its star feature — giving you a score out of 100 so you know exactly what to improve. Next, SERP Analyzer add-on assists you in refining your content strategy. The company also offers a free Content & Keyword Research Chrome extension, used by 600K+ SEOs.

• Best use for SaaS: Perfect for content marketers and SEOs who want a clear, AI-driven way to optimize their pages and rank higher.
• Cost: No free trial available. Plans start at $99/month ($79/month billed yearly) with a 7-day money back guarantee.

Keyword Research Tools

These tools help you find out what your potential customers are looking for on the web and match your content to their needs.

11. Ubersuggest – Simple, Insightful, & Budget-Friendly

Created by SEO expert Neil Patel, Ubersuggest is an easy and fun tool for SEO pros. What makes Ubersuggest stand out are the Keyword Ideas feature with visualisation (and the option to generate content with AI right away), Site Audits, and Backlink Opportunities.

Ubersuggest is one of Neil Patel's many great, affordable SEO tools

What we also love is the newest feature called “Top SEO opportunities”. It suggests the next steps you can take to improve your rankings: create a new piece of content or optimize an existing one that has good potential. Perfect for SEOs who feel stuck about the next best move!

• Best use for SaaS: Great for startups and small companies who want an easy-to-use SEO tool without the high price tag.
• Cost: Starts at $12/month.

12. Answer The Public - Keyword Research for More Than Google

Answer The Public is a keyword research tool by Neil Patel’s agency - and it’s one of our favourites.

Why? It shows different queries related to your keyword that people are actively looking for. For example, if you type in the ‘employee management software’ keyword, you’ll see how the variations like ‘best employee management software’ or ‘free employee management software’ perform in search results.

Answer The Public is one of the most insightful keyword research tools

Answer The Public also stands out because it takes keyword research beyond Google. You can check what users are searching for on Bing, Youtube, TikTok, Amazon, and since recently, Instagram. So if you’re creating content for different platforms, Answer The Public can tell you what to focus on.

• Best use for SaaS: Great for SEOs at small companies looking for affordable insights into what users are searching for on Google and other platforms.
• Cost: Free trial for 7 days, then starts at $6/month.

13. Keyword Tool - See Search Trends Across Many Platforms

Keyword Tool is a pleasant-looking, easy-to-use keyword research tool. It helps you generate long-tail keyword suggestions by leveraging Google's autocomplete feature.

Keyword Tool shows the evolution of keyword popularity, making it easier to spot market trends

With Keyword Tool, you can quickly get dozens of keyword ideas for any search term across multiple platforms beyond Google - like YouTube, Amazon, eBay, X, Pinterest, and more. Ideal for SEO, content creation, and paid ads setup, it helps businesses identify what users are searching for.

Moreover, Keyword Tool shows you what few competitors do: it analyzes how popular a keyword is over a 12-month period. This way, you can prioritize the fastest-growing keywords and pause those which people are less interested in.

• Best use for SaaS: Use it to discover high-intent keywords for blog posts, landing pages, and ads to drive organic traffic.
• Cost: Free trial for 7 days, then from $89/mo.

Link-Building Tools (That Make It Less Painful)

Backlinks are one of the top ranking factors.

But getting them? That’s the hard part — unless you use these tools as your secret weapon.

14. Ranking Raccoon - Spam-Free Building, Made a Breeze

Ranking Raccoon is a spam-free link-building networking platform where you can directly connect with real site admins to build backlinks.

On Ranking Raccoon, you can build unlimited backlinks for just $25 per month

Unlike traditional outreach, you don’t have to waste days finding contacts or sending cold emails that never yield a reply. On Ranking Raccoon, you can directly message genuine site admins of credible sites in the SaaS space.

What’s more, you get AI-driven recommendations of the best backlink partners based on your sites’ content and DR. You can also type in your target keywords and find pages on any site in seconds. That makes link-building for SaaS easier than ever.

• Best use for SaaS: Perfect for small and mid-size SaaS companies looking to build high-quality backlinks without the hassle of outreach.
• Cost: Free plan available. Pro plan is $25/month.

15. Linktopia - A Credit-Based Link-Building Platform

Linktopia works on a credit system: you earn credits by giving backlinks and use them to request links for your own site.

It offers Ahrefs-based metrics, separate listings for websites and blog articles, and a transparent credit system.

Linktopia is essentially a backlink marketplace for SaaS startups

• Best use for SaaS: A good option for SaaS startups willing to give links in exchange for earning backlinks.
• Cost: Free plan allows 3 link requests per month. Paid plans start at $29/month.

16. BuzzStream - Outreach CRM for Link Building

BuzzStream is a tool that helps you organize and track link-building outreach efforts. It finds relevant sites, manages email outreach, and tracks link-building campaigns, making outreach more efficient.

• Best use for SaaS: Great for teams handling large-scale email outreach campaigns.
• Cost: 14-day free trial. Paid plans start at $24/month.

Buzzstream caters to businesses of various sizes, including small teams

17. BuzzSumo – Backlinks through Digital PR & Influencers

BuzzSumo helps you find trending topics, track high-performing content, and connect with journalists and influencers for PR and backlinks.

Buzzsumo pulls a list of influencers and thought leaders in your niche - but you need a paid plan to get their contact details

Its Media Database lets you discover reporters and bloggers covering your topic/industry, but contact details require a $299/month plan. There’s no direct messaging, so outreach happens via email. An AI-powered pitching tool can help you craft an email, but you’ll need to refine the drafts yourself.

• Best for SaaS: Marketing & PR teams at mid-size to large companies who seek media coverage and backlinks.
• Cost: Free trial; paid plans from $199/month.

Build Your SaaS SEO Toolkit

SEO can get complicated at times, but with the right mix of these free and budget-friendly tools, your SaaS company can rank higher, drive more traffic, and convert more users.

Start with Google’s free tools, pick an SEO platform that fits your needs, and invest in link-building to supercharge your growth.

Which of these tools have you tried? Let us know!