SEO can be a time-consuming endeavour.
But AI is shaking up SEO (in a good sense as well), making it easier than ever to create and optimize content, find most relevant keywords, and outsmart competitors in search results. The right AI SEO tools can save you days or weeks of time and improve your rankings.
We tested eleven growing AI SEO content creation and optimization tools. Let's see what they have to offer!
1. SEO.ai
How it works: SEO.ai helps you do keyword research with AI and create high-quality, optimized content in minutes. It offers one-click article drafts, a prompt library, and a built-in chat assistant. SEO.ai even lets you train the AI to match your brand’s unique tone of voice.
Whether you need SEO-optimized blog posts, product descriptions, or website copy, this tool has you covered.
Pricing:
Free 7-day trial.
Paid plans:
- Basic: $49/month
- Plus: $149/month
- Enterprise: $399/month
What we like:
- Generates SEO-friendly content fast
- Shows how SEO-optimized your content is on a scale from 0 to 100 and suggests actionable steps (Title, H1, content length, keywords to include, etc.)
- Shows how your content performs against competitors
- You can also run existing content through SEO.ai to get optimization tips
- Possible to train the AI to mimic your brand tone of voice based on existing content
- Shows analytics if you connect it to Google Search Console
Downsides:
- AI-generated content isn’t always perfect — some manual tweaks may be needed
- The AI assistant doesn’t always understand the query and cannot pull data from a web search
- You can’t set the tone of voice before AI generates your content
2. MarketMuse
How it works: MarketMuse is an AI-powered content planning tool that helps you figure out what to write next. It analyzes your existing content, finds gaps, and suggests new topics to build your authority. If you want to create more strategic, well-optimized content, this one’s a game-changer.
Pricing:
Free plan with limited capabilities.
Paid plans:
- Optimize: $99/month
- Research: $249/month
- Strategy: $499/month
What we like:
- In-depth analysis of your site topics: top-ranking URLs, topic authority, potential value, SERP features, competitive advantage, and much more
- Find keyword and content opportunities you might’ve missed
- AI-driven content audits tell you exactly what to update to rank higher against competitors
- Suggests topics for quick wins
Downsides:
- Can be pricey for small businesses
- A bit complicated, unusual look of reports
- Takes some time to get used to all the features
3. Frase
How it works: Frase is an all-in-one AI writing and SEO tool that helps you research, write, and optimize short-form and long-form content in one place.
It analyzes Google search results for your given queries to understand what ranks well and helps you create content that matches user intent.
Besides blog posts, Frase’s AI also creates emails, CTA buttons, Meta and LinkedIn posts, YouTube video descriptions, slogans, even Quora answers, and much more. Overall, it can seriously up your entire marketing copywriting.
Pricing:
Frase gives a 7-day free trial.
Paid plans:
- Basic: $45/month
- Team: $115/month
- Enterprise: Custom pricing
What we like:
- Generates decent texts in seconds based on one sentence of input
- Similarly to SEO.ai, Frase assesses your content on a 0-100 scale against competitors
- Gives actionable tips to improve content (e.g. by mentioning a keyword more often)
- Provides Google Docs add-on, WordPress plugin, and a Chrome extension
Downsides:
- AI-written content needs human touch-ups
- New users might find it overwhelming at first
Read more: 17 Best SaaS SEO Tools You Can’t Miss in 2025 (Free & Paid)
4. SEOPITAL
How it works: SEOPITAL is an AI-powered SEO writing tool that assists in content optimization to boost organic traffic and improve search rankings.
It offers features like a keyword clustering tool, website ranking checker, and a free duplicate content checker. The platform analyzes the top 10 search results for your target keyword and generates content that meets the identified success factors.
Pricing:
Free trial available.
Paid plans:
- Basic: $49/month
- Standard: $97/month
- Expert: $149/month
- Elite: $249/month
Alternatively, you can buy a package of credits and use them anytime on generating or optimizing content.
- 50 credits for $150
- 100 credits for $225
- 200 credits for $375
What we like:
- Powerful keyword research feature with filters
- Generates SEO-optimized content tailored to specific keywords, brand voice, and writing style
- Fetches SERP results for your target keyword and suggests how you can rank higher
- You can instruct AI to add images, FAQ, and customize links
- If your site is on Webflow or WordPress, you can publish articles right from SEOPITAL
Downsides:
- Slow: content generation takes up to 30 min
- Limited functionality on the free trial
- Complicated pricing
- The interface might look complex at first
5. Copy.ai
How it works: While Copy.ai has repositioned to a sales and marketing automation tool, it still has some features useful for SEOs.
Need blog posts, product descriptions, or social media captions in a flash? Copy.ai lets you generate all kinds of marketing content by entering a few prompts. It’s great for brainstorming ideas or even writing full articles when you're short on time.
Pricing:
Free plan available with limited features.
Paid plans:
- Starter at $49/mo
- Advanced at $249/mo
- Enterprise at custom price
What we like:
- Works for tons of content types (SEO-optimized content briefs, product descriptions, sales outreach messages, and even creating blog posts from sales call transcripts, etc.)
Downsides:
- AI content isn’t always 100% polished — some editing required
- Might not capture brand tone perfectly without customization
6. Alli AI
How it works: Alli AI positions itself as an all-in-one AI SEO optimization platform for agencies, enterprises, and e-commerce brands.
Alli AI is like having a personal SEO assistant. It automatically optimizes your website for better rankings,and suggests fixes for SEO issues. Perfect for mid to large companies who want to automate tedious SEO tasks.
Pricing:
Free 10-day trial available.
Paid plans:
- Business: $299/month
- Agency: $599/month
- Enterprise: $1199/month
What we like:
- Automates a lot of SEO work
- Integrates with any CMS
- Clean, easy UI
- Helps with both on-page and off-page SEO
Downsides:
- Expensive for small businesses
- Less control over optimizations compared to manual SEO
- AI-based changes might need reviewing before publishing
Read more: 12 Best SEO Software Tools for Small Businesses [A 2025 Review]
7. Localo
How it works: Localo is an AI-driven local SEO tool. it caters to both business owners on the one hand and SEO agencies and freelancers on the other hand.
The platform is designed to enhance your Google Business Profile's visibility. It offers features like a free local rank checker, weekly personalized SEO tasks, a local rank tracker, and a Google My Business (GMB) audit to identify areas for improvement. On top of that, you can create and schedule posts, view business profile statistics, and manage reviews with automated responses.
Pricing:
Free plan with limited features (free AI website builder, monitoring, protection, and position checker).
Paid plans:
- Single business: $69/month
- Growth: $79/month
- Pro: $199/month
- Elite: $399/month
What we like:
- Provides tailored weekly tasks to boost local search visibility.
- Accurate local rank tracking helps monitor performance effectively.
- AI-powered tools streamline content creation and review management.
Downsides:
- Primary focus on local SEO - may not be suitable for businesses targeting a broader audience.
- Some features might require a learning curve
8. Hypertxt
How it works: Hypertxt is an AI article-writing toolkit that streamlines content creation.
You can input a keyword, define the article, choose a writing style, and Hypertxt will generate in-depth articles in minutes.
Pricing:
You can create 3 articles for free. If you need more, you’d have to buy a paid plan:
- Personal: $15/month for 10 articles.
- Premium: $35/month for 30 articles.
- HyperScale: $99/month for 100 articles.
What we like:
- Generates articles of many types: how-to guides, comparison posts, case studies, interviews, breaking news stories, and 10+ more
- Suggest 20 article ideas from a single keyword
- A built-in research tool that pulls data from Reddit, Quora, Wikipedia, or other sources, making your content more credible
- You can choose from a predefined template or build your own
- You can specify the audience and the length of an article
- Adapts to your brand’s tone of voice
- Suggest metadata
- Possible to buy credits on an as-needed basis
Downsides:
- A bit slow: AI draft creation takes a few minutes
- You can’t ask AI to iterate on a draft
- The keyword research feature is still in beta, with limited capabilities
- It’s still obviously AI-generated content
9. Addlly
How it works: Addlly is another AI-driven content generator in our selection.
Even on the free plan, you can create SEO-optimized blogs, social media posts, ad copies, newsletters, and press releases. The platform emphasizes producing high-quality, brand-focused content with customizable tones and real-time data integration.
Pricing:
Offers a Free Starter Pack.
Paid plans:
- Pro Pack (price at request)
- AI Playground Pack (price at request)
What we like:
- AI Blog Co-Pilot helps you custom-create in-depth, SEO-friendly blogs with geolocation-targeted topics, keyword data, and personalized writing styles in minutes
- Offers real-time data integration for up-to-date content
- Creates content in 10+ tones of voice
- You can choose one of 3 search intents of your article (informative, commercial, transactional)
- Provides tools for various content types, including blogs and social media posts.
Downsides:
- May need manual adjustments to ensure content accuracy
- Might require a steep learning curve
10. SearchAtlas
How it works: SearchAtlas is an AI-powered SEO platform designed to make optimization easier. It comes with tools like OTTO SEO for automation, an AI content writer, and research features to help you boost your SEO strategy.
Pricing:
Offers a free 7-day trial.
Paid plans:
- Starter (for freelancers and small teams): $99/month
- Growth (for agencies and mid-size businesses): $199/month
- Pro (for large agencies and Enterprise): $399/month
- Enterprise (custom quote)
All plans come with a 30-day money-back guarantee.
What we like:
- Topical map: pulls 20+ topic ideas for your seed keyword/pillar content
- Generates keyword clusters
- You can set up editorial calendars
- Analyzes top data sources to answer a specific query
- Great reporting and visualization capabilities with many insights
- They also offer a free SEO extension
Downsides:
- Expensive for small businesses
- A bit slow: takes ca. 10 mins to generate an AI draft
- Some users report technical issues
- A bit overwhelming design with a steep learning curve
11. Koala.sh
How it works: Koala.sh is an AI-powered platform for content marketers and SEOs, but can come in handy for any team that has to write copies from time to time (such as HR when recruiting). It uses GPT-4 and real-time data analysis to produce high-quality content pieces quickly.
You can instruct KoalaChat to do basic SEO analysis and create marketing copies. KoalaWriter is a more advanced, paid tool for blog post creation. KoalaImages generates beautiful images in your preferred style for free, while KoalaLinks is a paid feature that streamlines internal linking across your site.
Pricing:
You can go for a free plan with basic capabilities. The paid plans are:
- Essential: $9/month
- Starter: $25/month
- Professional: $49/month
- Boost: $99/month
- Growth: $179/month
- Elitel: $350/month
Higher-volume plans are also available.
What we like:
- Super easy to use with a clean interface
- Pulls 20+ keywords for any site in seconds
- 40+ prompts for SEO analysis and copywriting for different marketing channels - from paid ads and welcome emails to cold outreach templates
- Supports 6 types of articles, 8 tones of voice, and 50+ languages
- Can generate FAQ sections and key takeaways, as well as include real-time data from search results
- Automatically includes internal and external links with relevant anchor texts
- Comes up with high-resolution AI images in 7 styles
Downsides:
- The pricing and credit system can feel a bit complicated
- AI-generated content may need some manual tweaking
- Doesn’t always closely follow the instructions for image creation
Collect Your Own AI SEO Toolkit
AI won’t replace smart SEO strategies, but it can supercharge them.
The right tools can help you work faster, create better content, and climb the rankings with less effort.
Try a few of these AI SEO tools and see which one fits your workflow best!
Natalia Toth
Head of Marketing